Welcome to Mead Brand Management (MBM). Thank you for visiting us.
Here you'll find out what we do for brands, how we approach brand issues, and our thinking about brands and branding in general.
And you'll also get to understand how MBM tackles brand challenges for international clients, be they multinationals, pan-European or start-up brands.
But first, allow us a brief digression about how we think in general about brands and branding. Let us know if it resonates with you or not, as the case may be - by sending an email to MBM@mead-identity.com.
The brand "world" has changed beyond recognition. Not so long ago branding was pretty basic: it was mostly about logos, colours and fonts and image advertising.
Now it's about how an organisation innovates products, positions itself in its market, communicates visually and verbally, creates positive perceptions and experiences, attracts customers and employees (and keeps them loyal), and ultimately, how a brand establishes a strong reputation that generates future business value and respect.
Overlaid on all of this is the explosion of social media which seems to make brand "management" an almost impossible task. It's not.
So we don't pretend that all branding issues are easy to resolve (though perversely some agencies would lead you to believe they are). Branding requires knowledge and specialist skills that are as broad as they are deep.
Although - as with any professional or craft skill - a brand practice takes years to build in acquiring the expertise and knowledge, MBM tries to keep things simple for clients.
That is why - combining expertise with simplicity - we think you would prefer to use an experienced consultancy like ours. We have the knowledge, understanding, and ability to cut through the complexity with a straightforward, pragmatic approach to finding relevant solutions for client issues.
Resolving brand issues and coming up with solutions using uncomplicated but effective analysis, methods and tools - is where we can help you grow your brand into a healthy, value-generating asset.
Your company can even become a great "big" brand in its own category and market, no matter how small you may think you are right now.